FounderHER Case Comp

Written By Rachel Baatz

Harika and I are incredibly proud to have placed third at the 2025 FoundHER Case Competition with our solution for ScentPop! 🌿🕯️ Our presentation stood out for its hyper-focused, customer-based strategies aimed at boosting retention and brand loyalty. We developed personalized solutions like a points-based loyalty program, a customizable subscription box, and engaging in-person pop-up experiences, all designed to put the customer at the heart of ScentPop’s growth. 💖

This experience challenged us to think creatively and strategically, and we’re so grateful for the opportunity to showcase our ideas alongside so many talented teams. Thank you to everyone who supported us along the way! 🙌✨

hashtag#FoundHER2025 hashtag#WomenInBusiness hashtag#ScentPop hashtag#MarketingStrategy hashtag#CustomerFocus hashtag#ThirdPlaceWinners hashtag#BrandLoyalty hashtag#PopUpExperience hashtag#PersonalizedMarketing hashtag#TeamWorkMakesTheDreamWork

Two students standing in front of a projector during the Women in Business Case Competition, dressed in professional attire and posing after their presentation.
Group photo of all participants who placed first, second, or third in the case competition, standing together in a classroom setting after the awards were announced.
Rachel Baatz
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